Dog Trainer Marketing
Marketing for Balanced Dog Trainers — Built by a Dog Trainer
Tired of low-quality inquiries and websites that don’t reflect the work you actually do? Let’s fix that. This service is built for trainers who want real results: more clients, better clients, and less time wasted on marketing that doesn’t stick.
Built for Dog Trainers Who Are Ready to Grow
If you’re a professional dog trainer, you already know how hard it is to stand out online. And if you’ve tried hiring generic marketers or DIYing your site, you know how often those efforts fall flat.
This service was created by someone who’s been on the training field and behind the desk. You won’t have to explain why your site needs to talk about behavior mod or why you don’t want cutesy buzzwords. You need something that gets results.


Built by a Dog Trainer — For Dog Trainers
Before I ever built a website or ran an SEO report, I was training dogs full-time. For over a decade, I worked with everything from high-drive working dogs to anxious family pets, focusing on a balanced approach rooted in results, not trends.
I know what it’s like to handle tough behavior cases, juggle training sessions with admin work, and try to grow a business in an industry that doesn’t always make it easy. That experience is what sets this service apart — you’re not hiring a random freelancer who just googled “dog training niche.” You’re working with someone who gets it, because I’ve lived it.
I created Phase Collective and built this service specifically for dog trainers because I’ve been in your shoes. I know how frustrating it is when a web designer has no idea what board and train means, or when SEO advice comes from someone who thinks your clients are all looking for puppy playgroups.
If you’re a serious trainer who wants your site to reflect your skill and values — and attract the kind of clients who respect what you do — that’s exactly what I’m here to help with.
A Strategy Built for the Dog Pros
What You’ll Get With Our Dog Training SEO Packages
This isn’t about throwing random keywords on a page and hoping for the best. Our dog trainer marketing services focus on practical, long-term results (and more) for your business:
Client-Friendly Design
Your site will be clear, modern, mobile-optimized, and easy to navigate — built for humans, not just algorithms.
Lead-Filtering Messaging
Copy that answers questions, builds trust, and helps you avoid constant calls from people who aren’t a good fit.
SEO & Backend That Work
From meta tags to local listings, your website is structured to be found and ranked — without you lifting a finger.
Built-in Systems
& Tools
Forms, schedulers, and automations that streamline your inquiry process and reduce admin time.
Onboarding & Homework Templates
Pre-made documents to send to new clients, so you can look professional without reinventing the wheel.
Strategy Support When You Need It
Get consulting on things like pricing, service structure, and client experience — included while we work on your build.
How It Works
Transparent Pricing for Serious Trainers
You don’t have time to chase leads who “aren’t sure” or answer the same five questions in your DMs. This isn’t a generic solution. These packages are built for trainers who are serious about growing a sustainable business.

Starter Site
For trainers who need a clean, credible online presence.
4-page site: Home, Services, About, Contact
Mobile-optimized and easy to navigate
Basic SEO setup
Contact form
30-min strategy call
Access to onboarding & homework templates
Built on WordPress
One-Time Investment: $1,200
Full Website + SEO Foundation
Ideal for trainers who want to rank higher and convert better.
Core pages: Home, Services, About, Contact
Sub-pages for each training service (e.g., Board and Train, Private Lessons, Day Training, Boarding, etc.)
Local keyword research & SEO-optimized layout
Inquiry funnel (booking form or scheduler)
Blog setup + 3 SEO-optimized blog posts
Google Analytics + Search Console setup
Onboarding & homework templates
Consulting support during the build
Built on WordPress
One-Time Investment: $2,500–$3,500
Note: The pricing above reflects small businesses. Large-scale or dog training franchises need a custom quote.


Local SEO Maintenance
For trainers ready to dominate local search results.
Google Business Profile optimization + monthly updates
Content & backlink building
Monthly SEO performance reports
2 SEO-optimized blog posts per month
Page updates as needed based on performance
Weekly technical audits to catch and fix issues fast
Quarterly keyword research refresh
Support call each month to track progress & plan ahead
- Premium WordPress plugins for optimal performance & maintenance
This package is only available after a Full Website + SEO Foundation has been completed in most cases. If your existing site is already in good shape, Local SEO Monthly can begin immediately.
Monthly Investment: $850/month
Note: The pricing above reflects small businesses. Large-scale or dog training franchises need a custom quote.
We Keep It Ethical Around Here
One Trainer Per City Policy
Dog training is competitive. So is marketing. To keep things fair and avoid any conflicts of interest, I only work with one trainer per city or service area at a time. That means when we work together, you’re not getting recycled strategies or competing with another client down the street.
If your city is already booked, I’ll let you know upfront.

Support for Every Type of Trainer
No two dog training businesses are the same — and your website shouldn’t be either. Whether you’re training service dogs or prepping sport dogs for trial, your online presence should clearly communicate your specialty and value.
- Pet Dog Trainers: Help your clients understand what you offer beyond “basic obedience” and stand out in a saturated market.
- Behavior Modification Specialists: Showcase your skill in handling reactivity, aggression, and anxiety in a way that builds trust — and screens for the right clients.
- Service Dog Trainers: Build credibility and clarity around your programs, application process, and qualifications.
- Sport Dog Trainers: Whether it’s agility, IPO, dock diving, or Mondioring, we’ll highlight your experience and achievements in a way that resonates with your ideal clients.
- Protection & Working Dog Trainers: Speak directly to the serious handlers looking for performance, not pets.
Trusted by Pet Pros
Real Results from Real Trainers



FAQs
Frequently Asked Questions
Do you work with balanced dog trainers?
Yes. This was built with balanced trainers in mind. No judgment, no tiptoeing.
Can I get a site for $300?
No. These services are for trainers ready to invest in growth. If you’re not there yet, that’s okay — we may not be the right fit.
Do you offer payment plans?
Yes. Many clients split payments to get started.
What if I already have a website?
We can audit what you’ve got and either improve or rebuild it.
Do I get anything beyond the site build?
Yes. All packages include onboarding templates, homework docs, and consulting time to help you with pricing, messaging, and client experience.
Do you build on Wix or GoDaddy?
No. We only build and maintain sites on WordPress. Squarespace is a possible option, but it’s not recommended for SEO-heavy strategies.