Dog Trainer Marketing

Marketing for Balanced Dog Trainers — Built by a Dog Trainer

Tired of low-quality inquiries and websites that don’t reflect the work you actually do? Let’s fix that. This service is built for trainers who want real results: more clients, better clients, and less time wasted on marketing that doesn’t stick.

Built for Dog Trainers Who Are Ready to Grow

If you’re a professional dog trainer, you already know how hard it is to stand out online. And if you’ve tried hiring generic marketers or DIYing your site, you know how often those efforts fall flat.

This service was created by someone who’s been on the training field and behind the desk. You won’t have to explain why your site needs to talk about behavior mod or why you don’t want cutesy buzzwords. You need something that gets results.

dog trainer working with her belgian malinois
Ashley working with her Malinois, Cahlúa

Built by a Dog Trainer — For Dog Trainers

Before I ever built a website or ran an SEO report, I was training dogs full-time. For over a decade, I worked with everything from high-drive working dogs to anxious family pets, focusing on a balanced approach rooted in results, not trends.

I know what it’s like to handle tough behavior cases, juggle training sessions with admin work, and try to grow a business in an industry that doesn’t always make it easy. That experience is what sets this service apart — you’re not hiring a random freelancer who just googled “dog training niche.” You’re working with someone who gets it, because I’ve lived it.

I created Phase Collective and built this service specifically for dog trainers because I’ve been in your shoes. I know how frustrating it is when a web designer has no idea what board and train means, or when SEO advice comes from someone who thinks your clients are all looking for puppy playgroups.

If you’re a serious trainer who wants your site to reflect your skill and values — and attract the kind of clients who respect what you do — that’s exactly what I’m here to help with.

A Strategy Built for the Dog Pros

What You’ll Get With Our Dog Training SEO Packages

This isn’t about throwing random keywords on a page and hoping for the best. Our dog trainer marketing services focus on practical, long-term results (and more) for your business:

Client-Friendly Design

Your site will be clear, modern, mobile-optimized, and easy to navigate — built for humans, not just algorithms.

Lead-Filtering Messaging

Copy that answers questions, builds trust, and helps you avoid constant calls from people who aren’t a good fit.

SEO & Backend That Work

From meta tags to local listings, your website is structured to be found and ranked — without you lifting a finger.

Built-in Systems
& Tools

Forms, schedulers, and automations that streamline your inquiry process and reduce admin time.

Onboarding & Homework Templates

Pre-made documents to send to new clients, so you can look professional without reinventing the wheel.

Strategy Support When You Need It

Get consulting on things like pricing, service structure, and client experience — included while we work on your build.

How It Works

Transparent Pricing for Serious Trainers

You don’t have time to chase leads who “aren’t sure” or answer the same five questions in your DMs. This isn’t a generic solution. These packages are built for trainers who are serious about growing a sustainable business.

Doberman dog in the forest

Starter Site

For trainers who need a clean, credible online presence.

  • 4-page site: Home, Services, About, Contact

  • Mobile-optimized and easy to navigate

  • Basic SEO setup

  • Contact form

  • 30-min strategy call

  • Access to onboarding & homework templates

  • Built on WordPress

One-Time Investment: $1,200

Full Website + SEO Foundation

Ideal for trainers who want to rank higher and convert better.

  • Core pages: Home, Services, About, Contact

  • Sub-pages for each training service (e.g., Board and Train, Private Lessons, Day Training, Boarding, etc.)

  • Local keyword research & SEO-optimized layout

  • Inquiry funnel (booking form or scheduler)

  • Blog setup + 3 SEO-optimized blog posts

  • Google Analytics + Search Console setup

  • Onboarding & homework templates

  • Consulting support during the build

  • Built on WordPress

One-Time Investment: $2,500–$3,500

Note: The pricing above reflects small businesses. Large-scale or dog training franchises need a custom quote.

training of belgian shepherd
white woman and her dog on bed in bedroom with laptop

Local SEO Maintenance

For trainers ready to dominate local search results.

  • Google Business Profile optimization + monthly updates

  • Content & backlink building

  • Monthly SEO performance reports

  • 2 SEO-optimized blog posts per month

  • Page updates as needed based on performance

  • Weekly technical audits to catch and fix issues fast

  • Quarterly keyword research refresh

  • Support call each month to track progress & plan ahead

  • Premium WordPress plugins for optimal performance & maintenance

This package is only available after a Full Website + SEO Foundation has been completed in most cases. If your existing site is already in good shape, Local SEO Monthly can begin immediately.

Monthly Investment: $850/month

Note: The pricing above reflects small businesses. Large-scale or dog training franchises need a custom quote.

We Keep It Ethical Around Here

One Trainer Per City Policy

Dog training is competitive. So is marketing. To keep things fair and avoid any conflicts of interest, I only work with one trainer per city or service area at a time. That means when we work together, you’re not getting recycled strategies or competing with another client down the street.

If your city is already booked, I’ll let you know upfront.

Young positive woman have fun and doing tricks with her dog when have a walk outdoors

Support for Every Type of Trainer

No two dog training businesses are the same — and your website shouldn’t be either. Whether you’re training service dogs or prepping sport dogs for trial, your online presence should clearly communicate your specialty and value.

Trusted by Pet Pros

Real Results from Real Trainers

I have been blown away by how Phase Collective came in and rebuilt my website from the ground up. They made it more streamlined, professional, and user friendly, all while bettering my SEO. I have had a huge increase in website traffic and new client inquiries since the revamp, and I couldn't be happier. The price was well worth it, the turnaround time was more than reasonable, and I would absolutely recommend them to anyone looking to have a website that actually provides results. 10/10 experience all around! You won't be disappointed!
Katie Mayou
Hyped Hounds
What Ashley has created is amazing, and that is an understatement! The compliments, the leads, and the overall representation of my company in a website couldn’t have been done any more perfectly. If I had to do it all over again, Ashley would be the one that I would call. If I had to recommend someone for web design and SEO, I would recommend her. She was extremely easy to work with. Ashley answered any questions I had about my website (simple and complicated), and more importantly, she did it all within a reasonable amount of time! I can’t thank her enough!
Rachiim Johnson
Coexist Pets
Ashley at Phase Collective is truly excellent to work with. She communicates technical concepts clearly and even created short tutorial videos to help me better understand the process. Ashley has built—and at my request, reimagined—my website into a masterpiece that I’m genuinely proud of. She’s not only incredibly talented, but also fun and easy to collaborate with. Projects are completed on time, and I’m always kept in the loop with updates throughout the process. I’m thrilled to continue working with Ashley—her work has genuinely helped my business level up! 🙂
elevated animals logo german shepherd silhouette
Turtle Rudolph
Elevated Animals

FAQs

Frequently Asked Questions

Do you work with balanced dog trainers?

Yes. This was built with balanced trainers in mind. No judgment, no tiptoeing.

No. These services are for trainers ready to invest in growth. If you’re not there yet, that’s okay — we may not be the right fit.

Yes. Many clients split payments to get started.

We can audit what you’ve got and either improve or rebuild it.

Yes. All packages include onboarding templates, homework docs, and consulting time to help you with pricing, messaging, and client experience.

No. We only build and maintain sites on WordPress. Squarespace is a possible option, but it’s not recommended for SEO-heavy strategies.

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